BASIC CONCEPT OF SEO| search engine optimization in bathinda|punjab

BASIC CONCEPT OF SEO:

• PA(PAGE AUTHORITY)
• DA (DOMAIN AUTHORITY)
• PR(PAGE RANK)
• SERP(SEARCH ENGINE PAGE RESULT)
• BACKLINKS

PAGE AUTHORITY:

PA stands for page  authority.Page authority is a score which is  developed by Moz  that tells how much our Page is indexed and how much our page is authentic .It predicts that how specific web page will ranking in search engine like Google.It is based on Off data from the web index and include the count of moz rank.It is depend on the content of the website means the data which is used in the website should be unique and not a copy from any website.If the data should be copy from any website it make down the PA of any webpage or website.

Value of PA:-100

Maximum value of PA:-80 to 100

Average PA: 30 to 40

DOMAIN AUTHORITY:

DA stands for domain authority.Domain authority is a score that developed by Moz that tells how much your domain is authentic and your webiste is authentic .It predicts how well a website will rank on search engines.By using domain authority  when comparing one to another or tracking the strength of your website over time .We calculate metric by combining all of our other link metrics,total no of links and linking root domains.

Value of DA:100 

Maximum value of DA:80 to 100

Average DA :20 to 30

PAGE RANK:

PR stands for page rank.Page rank is  a calculation, invented by  Google founders Larry Page and sergey brin which calculates the quantity  and quality of links on a website to determine  a exact score that importance of page.

Value of Page Rank:0 to 10

SEARCH ENGINE RESULT PAGE:

SERP stands for search engine result page is the result or page is displayed  by a search engine in a response a search or query made by searcher.The main component of the SERP is to giving the result that are feedback by search engine in reply to keyword query.Although the page may also contains other result such as advertisements. SERP is also depend on the weightage of query and means how much backlinks of that keyword and means how much searches made by that keyword.Like in a google we search Mangat Rai Infotech keyword it should be show on 1 .Then SERP of  that website is 1.

BACKLINKS:

Backlinks is the links of own website made on the another website.Backlinks make a huge impact on website search engine result.Because the backlinks on any website impact the PA and DA of any website.If  any website has good backlinks it has good traffic on their website.That's why backlinks is considered  as very useful for improve a website  SEO ranking.It has an important part of SEO.It is also necessary the backlinks which build for own website is on High PA and DA website. For Creating a Backlink we have to perform various activities :

• BOOKMARKING
• DIRECTORY SUBMISSION
• BLOG COMMENTING
• FORUM POSTING
• QUORA ANSWERING
• YAHOO ANSWERING