Friday, January 26, 2018

BLOG CREATION | seo services in bathinda|punjab

BLOG CREATION:

Blog creation is  an off page activities which is mainly used to promote the brand , product and services of the company.In blog creation we write the blog on the behalf of the company to define their products and services and tell about updates of their products and it generates and take traffic on the website.Various blog creation sites are:

BLOG POSTING | seo services in bathinda|punjab

BLOG POSTING

Blog posting is an off page SEO activities in which we post  blog to promote the brand ,product and services and to increase the traffic on the website and to generate the lead in the business.Blog posting is posting in which we post product and services on the blog to promote the brand product and services. 

Various Guidelines during writing the post:

  1. Post Title should be at least of 50 to 60 characters and should attractive and unique.
  2. The content of the post should be unique and contains 500 to 600 words.
  3. The keyword density in the post is 2 to 3%.
  4. The link should be used in the post is 1 to 2 links.
  5. Add label to the post.

BLOG COMMENTING | seo services in bathinda|punjab

BLOG COMMENTING 

Blog commenting is an off page activities whichbis used to promote the blog, brand, product and services and increase traffic on the website and to create a link of own website on another website.In Blog commenting we find out blog which is related to our blog, brand, product abd services and then we write and leave a comment on that website. After website administrator view our comment then after make a visible our comment on the website. Follow steps to leave a comment on any website is:
  1. Open the browser and enter the url of google. 
  2. In google type the brand,service,product which is related to your brand like digital marketing "leave a comment".
  3. Search engine results is shown.then click on any result
  4. When website is opened then click on topic and click on leave a comment. 
  5. Enter name, 📧, website 🔗,  then enter comment. 
  6. Click on post
  7. After you got message your commenting is awaiting approval. 
  8. When your comment get approval it should be displayed. 

Following rules need to be consideres in min as follow :

  1. In comment, the comment which we write should be unique and write as a user not as employee of the company. 
  2. Use reference  ðŸ”—  one or two

OFF PAGE SEO| seo services in bathinda|punjab


OFF PAGE SEO

Off Page SEO is an type of SEO in which we optimize other WebPages or website and perform an activities on the pages of other Website to create a Back links of own website and increase PA, DA, SERP of own website and to promote the brand, product, services on other Website and to get lead in Business .Various Off Page activities performed in SEO:-

  • ·         SEARCH  ENGINE SUBMISSION
  • ·         DIRECTORY SUBMISSION
  • ·         BOOKMARKING
  • ·         CLASSIFIED SUBMISSION
  • ·         ARTICLE SUBMISSION
  • ·         BLOG CREATION
  • ·         BLOG POSTING
  • ·         BLOG COMMENTING
  • ·         QUORA ANSWERING
  • ·         YAHOO ANSWERING
  • ·         FORUM POSTING
  • ·         BUSINESS LISTING
  • ·         GOOGLE MAPPING
  • ·         RSS FEED
  • ·         PDF SUBMISSION
  • ·         PPT  SUBMISSION
  • ·         VIDEO OPTIMIZATION
  • ·         PR SUBMISSION


SEARCH ENGINE SUBMISSION:
Search Engine Submission is an off page activities which is used to enter the web pages and website into the search engine and make visible to our webpage and website in the search engine and to get  traffic on the website and mainly used to waitage our website. Some of the Search engines are:

  • ·         GOOGLE
  • ·         YAHOO
  • ·         BING
  • ·         YANDEX


DIRECTORY SUBMISSION:
Directory submission is an off  page activity which is used to categories and index the website .It is mainly used to create  a back links of our website  and index and categorize that which type of our website like computer, technology ,finance ,business ,accountant ,IT.
BOOKMARKING
Bookmarking is an third off page activity which we perform to create a back links of an website and to take traffic on the website and to get lead in the business and  to promote the website on the internet. Various bookmarking Sites are :

  • ·         REDDIT
  • ·         SCOOP.IT
  • ·         BOOKMARKS
  • ·         URL.ORG
  • ·         SLASHDOT
  • ·         STUMBLE
  • ·         NEWSVINE
  • ·         PLURK
  • ·         FARK
  • ·         DIGGO

CLASSIFIED SUBMISSION:
Classified Submission is  an one of the Off page activity which is used to get lead in the business and to get traffic on the website and to promote the brand , product, services and in these  submission we create ads .
  • ·         OlX
  • ·         Freeclassified.com


ARTICLE SUBMISSION:
Article Submission is one of the Off Page Activities in which we write article and submit an article on the other website to promote the website, services and products and make a strong back links and get traffic on the website. We do not submit the Article on the behalf of Company. In Article Submission,   we define the product but do not define about the company. In Article Submission, the data which we write in article should be unique. Various article submission sites are:
  • EZINE ARTICLE


BLOG CREATION:
Blog Creation is one of the OFF page activities which is used to create blog  to define the product, services of  the company .This activity is performed  to get lead in business  and to get traffic on the website. Blog can be created in the favor of the Company in which we define the company products. Various Blog creation websites are:

  • TUMBLR
  •  BLOGGER
  • ·WORDPRESS
  • ·WIX


BLOG POSTING:
Blog Posting is one of the OFF page activity which is used to post a blog on the company blog and means to give updates and give client and users and viewers about the updates and latest product, services which are coming .We post the blog in the behalf of the company in which we define the product, services and to increase the traffic on the website and to increase the views on the website.

BLOG COMMENTING:
Blog Commenting is one of the off page activity which is used to promote the blogs, website and to increase the traffic on the website. Blog commenting is commenting on the blog of other company which is related to our product, services to create a links on that website means any viewer can come on that website and also come on our website.

QUORA ANSWERING:
Quora answering is one of the OFF page activity in which we answer the question and put the question and put the links and keywords in the answer and so any one which views our answer and links which put through user can come on our website. Quora answer is mainly used to increase the traffic on the website and to take viewer on the website and to get lead in the business.

YAHOO ANSWERING:
Yahoo answering is off page activity in which on yahoo we find the question which is related to our brand, product and services and then there we answer the question .In firstly days , we only answer the question and after that we have to earn the point by answering the question and after that when we cross the 250 points then we put the links to take the user on the website. It is method to increase the traffic on the website and to take viewers on the website.

FORUM POSTING:
Forum posting is off page activity in which we post the forum on the various website which is related to our brand, products, and services of the company and then post the forum on it. Firstly find the forum related to the keyword and services of the company. It is used to increase the traffic on the website and create the back links of the website.

BUSINESS LISTING:
Business listing is off page activity in which we list the business in which we share the images of business, contact information, website, email address, location, timing of work, products service we defined .It is also an method to increase the traffic  and to get lead in business. The business listing website is:
  • · GOOGLE MY BUSINESS


GOOGLE MAPPING:
Google mapping is  an off page activity in which we locate our business and means we set and show that our business is where located in Map of World means make visible to all people and anyone or any users want to come to my company get  location and direction by seeing and searching in the Maps. For Mapping your business the website is:
  • ·GOOGLE MAPS


RSS FEED:
RSS Feed is an also off page activity in which we done the feeding of RSS. It is done to increase the traffic on the website and give lead to the business.

PDF SUBMISSION:
PDF Submission is a submission in which we create the PDF file in which we define the products and services of the company and means describe the products of the company and in this activity company create various PDF files to  describe their products and services  and put  the keywords and links in between them to promote the company. Various website are on which they submit the PDF is :
  • · SLIDESHARE


PPT SUBMISSION:
PPT Submission is an also off page activity which   is used to submit the presentation of the Company means the presentation on various products and service is create and in which short description of various services is given then submit on the internet and to promote that brand service and product which we provided. Various PPT submission sites are:
  • SLIDESHARE


VIDEO OPTIMIZATION:
Video optimization is an also off page and on page activity in which we optimize the videos because most of the customer and viewers attract with the videos and large session is created and in video optimization, we check the content of the videos and the content should be unique and informatics.

PR SUBMISSION:
PR Submission is  stands for Press Release Submission  is an OFF page activity which is used to increase the traffic and get lead in the business means is mainly used that the events occurs and function arrange in the Company. It is like giving news in the News Channel

ON PAGE SEO | seo services in bathinda|punjab

ON PAGE SEO:

On Page SEO is an type of SEO in which we optimize own  website and work on own website and web pages ,work on the keyword to increase the traffic on the website and to increase the search visibility of own website in search engine result pages (SERP).In on page SEO ,we optimize the content of the own website and  works on the keyword  and use title metatags to improve the ranking.Various on page activities are: 

  • Title
  • Keyword
  • Description
  • Metatags
  • Keyword Research
  • Competitor Analysis
  • Content Creation
  • Content Optimization
  • Image Optimization
  • Video Optimization
  • Robots.txt file
  • Sitemap Creation
  • Invisible Text 
  • Doorway Pages
  • Cloaking
  • Keyword Stuffing
  • Keyword Stemming
  • Google Analytics
  • Web Master Tools
  • Keyword Planner
  • Small SEO Tools

TITLE:

Title is an on page activities in which we optimize the title of the website and work on the title of the website.we write best title so that our website get optimize in search engine result pages. 

METATAGS:
Metatags is on page activities in which we write the tags on  the web page  or  page of the website which we want to optimize  and on which  we want to increase traffic where we write the metatags. 

KEYWORD:
Keyword is reserved words through which we search in the google.Keywords play an important role in ranking in the search engine result page.


FORUM POSTING| seo services in bathinda|punjab

FORUM POSTING

forum posting is off page seo activities in which we post the forum on various website to promote the brand,product and services and create the backlinks of the website and increase traffic on the website and take visitors on the website and take viewer directly to the website. In forum posting we post the forum on that website which is related to our brand, product and services.In forum posting we got instant approval and create valuable links of the website.various forum posting websites are :

Follow steps to create a forum:

  1. Firstly forum should be related to the brand,product and services.
  2. Then find the website which post the forum related to our brand.
  3. Then post the forum firstly create an account on that website.
  4. Then enter the title of the forum
  5. Then write description of the forum.
  6. The content in forum is 100% unique.
  7. Use 2-3% keyword in the content.
  8. Use promotional 🔗 in the forum
  9. Then post
  10. Firstly website admin check the post that it should be not spam.
  11. if it not be spam then it give approval and make visible on the site.

GOOGLE MAPPING| seo services in bathinda|punjab

GOOOGLE MAPPING: 

google mapping is an off page activities in which we locate our business means where our business locate and set the location on google map . Google mapping is used to increase the lead in the business and to make easier to user to reach the location or to our business.In google business we set the location of our business on google map by entering the address and marking the location. Following steps to locate the business on the google :
  1. Enter the url in the browser. 
  2. Type the google mapping sites in search engine.
  3. For locating the business on the google maps, you need google account and enter google account. 
  4. Enter address on the google map and click on confirm the location 
  5. If location is not found,  click on marker
  6. Take marker on location. Set the marker on location
  7. Click on confirm. 
  8. After click on confirm, when any user search on google with our business name it show location with result

Thursday, January 11, 2018

ARCHITECTURE OF SEARCH ENGINE | seo services in bathinda|punjab

SEARCH ENGINE:

Search Engine is an engine of internet from where we search anything in the world and from any part of the world. Search Engine is collection of huge amount of data means contains information about the world and all the companies’ data and website should be stored on it. From Search Engine we can search anything like videos, images, files, data, and information in the world. Search engine is engine where in range of lakhs and crores of website is stored. Most popular Search Engine is Google. Various popular search engines are:

  • ·         GOOGLE
  • ·         YAHOO
  • ·         BING
  • ·         YANDEX


The architecture of Search Engine consists of various components:
·         WWW
·         CRAWLER
·         DATABASE
·         INDEXER
·         KEYWORD
·         SEARCH INTERFACE
·         CLIENT
architecture of search engine

WWW (WORLD WIDE WEB):

WWW stands for World Wide Web. World Wide Web is an important part of an internet in which ranges of crores website are stored .Each or new website which should be design and made which firstly stored in WWW and after storing in it  and should be visible to the client. In each day the website which stored in WWW should be crawled by Crawler.

CRAWLER:

Crawler is also known as spider, boat .Crawler is that which visit to each website everyday once in a day and on many website twice, thrice in a day to collect the data and information. The work of crawler is to fetch and collect the information from the various website from the WWW and stored in temporary database.

DATABASE:

Database is collection of data and information. Database in search engine is database in which the crawler stored the data after collecting the information from WWW and from indexer takes the data to filter and categories the data.

INDEXER:

Indexer is a part of an search engine which filter the data and categories the data means it categories the data like if the data of education it should be stored in education category and if it should be of image and video stored in images and data which should be duplicate  and take different and put outside of the search engine result.

KEYWORD:

Keyword is reserved words or words which we written in a search engine to search the data and information. Keywords like top institute of India, what is SEO it should be keywords. Keywords has great role in SEO. It plays a vital role in SEO because most of result depends on the searches of keyword.

SEARCH INTERFACE:

Search Interface is an interface or act as wall between the client and indexer. It is mediator which search and give result to the client. Search Interface is an interface which gives result according to the 200 factors.

CLIENT:

Client plays a vital role. It is that which search in Search engine and use keyword to search in a search engine. Client in a search engine use preserved keyword to search .Client enter the keyword and search engine got queries and check in database and then index the data and then provide the result.

BASIC CONCEPT OF SEO| search engine optimization in bathinda|punjab

BASIC CONCEPT OF SEO:


  • PA(PAGE AUTHORITY)
  • DA (DOMAIN AUTHORITY)
  • PR(PAGE RANK)
  • SERP(SEARCH ENGINE PAGE RESULT)
  • BACKLINKS

PAGE AUTHORITY:

PA stands for page  authority.Page authority is a score which is  developed by Moz  that tells how much our Page is indexed and how much our page is authentic .It predicts that how specific web page will ranking in search engine like Google.It is based on Off data from the web index and include the count of moz rank.It is depend on the content of the website means the data which is used in the website should be unique and not a copy from any website.If the data should be copy from any website it make down the PA of any webpage or website.

Value of PA:-100
Maximum value of PA:-80 to 100
Average PA: 30 to 40

DOMAIN AUTHORITY:

DA stands for domain authority.Domain authority is a score that developed by Moz that tells how much your domain is authentic and your webiste is authentic .It predicts how well a website will rank on search engines.By using domain authority  when comparing one to another or tracking the strength of your website over time .We calculate metric by combining all of our other link metrics,total no of links and linking root domains.

Value of DA:100 
Maximum value of DA:80 to 100
Average DA :20 to 30

PAGE RANK:

PR stands for page rank.Page rank is  a calculation, invented by  Google founders Larry Page and sergey brin which calculates the quantity  and quality of links on a website to determine  a exact score that importance of page.

Value of Page Rank:0 to 10

SEARCH ENGINE RESULT PAGE:

SERP stands for search engine result page is the result or page is displayed  by a search engine in a response a search or query made by searcher.The main component of the SERP is to giving the result that are feedback by search engine in reply to keyword query.Although the page may also contains other result such as advertisements. SERP is also depend on the weightage of query and means how much backlinks of that keyword and means how much searches made by that keyword.Like in a google we search Mangat Rai Infotech keyword it should be show on 1 .Then SERP of  that website is 1.

BACKLINKS:

Backlinks is the links of own website made on the another website.Backlinks make a huge impact on website search engine result.Because the backlinks on any website impact the PA and DA of any website.If  any website has good backlinks it has good traffic on their website.That's why backlinks is considered  as very useful for improve a website  SEO ranking.It has an important part of SEO.It is also necessary the backlinks which build for own website is on High PA and DA website. For Creating a Backlink we have to perform various activities :
  • BOOKMARKING
  • DIRECTORY SUBMISSION
  • BLOG COMMENTING
  • FORUM POSTING
  • QUORA ANSWERING
  • YAHOO ANSWERING

DIRECTORY SUBMISSION| search engine optimization in bathinda|punjab

DIRECTORY SUBMISSION:

Directory submission is an off page activities which is used to promote brand ,products and services and generate lead in the business and to increase the traffic on the website and to create valuable backlinks of an website and to index and categorize our website.In directory submission we submit our site on the variou directory submission sites and define their categories to define it what type of websites.Various directory submission sites are:
  1. Open the browser enter the Url of the directory submission sites.
  2. when the website is opened ,click on submit a link.
  3. Some times it requires login username and password or in some sites its directly enter the websites without login.
  4. Choose Category to describe the type of the website.
  5. Choose Subcategory of the website.
  6. Enter the of the website which you want to submit.
  7. Write the title of the website.
  8. Write description of the website.
  9. Write keyword which used in the website.
  10. Some times its gives a reciprocal link for instant approval.Which we have to write in our coding.
  11. Then enter the Captcha code.
  12. Click submit.

SEARCH ENGINE SUBMISSION | seo services in bathinda|punjab

SEARCH ENGINE SUBMISSION:

Search Engine Submission is an activities of OFF page SEO in which we enter the website in Search Engine and so that website to all the users .It is mainly used to index and weightage the website and make visible to all the search engines.So that the Boat of various Engine come on website crawl and index the site.It is mainly used to  promote the brand, product, services of the company  and to increase the traffic on the website.Various Search Engine Website is:
  • Google
  • Bing      
  • Yandex
  • Baidu 
  • Yahoo Search  
  • DMoz
  • Sogou 
  • Exalead
  • Gigs Blast
  • InfoTiger
  • ScrubTheWeb 
  • EntireWeb
  • Official

BOOKMARKING | search engine optimization in bathinda|punjab

BOOKMARKING:

Bookmarking submission is an off page  SEO activities  in which we submit the sites on Social Bookmarking sites to increase the traffic on the website and to generate lead in the business and to increase the PA ,DA of the website and to create a backlinks of the website and mainly promote the brand,product and services of the company.In Bookmarking We enter the title,description of the website and enter the url and category of it on social bookmarking  sites create a links on it.Various Bookmarking Sites are:

Wednesday, January 10, 2018

SEARCH ENGINE MARKETING | search engine optimization in bathinda|punjab

SEARCH ENGINE MARKETING:

Search Engine Marketing is type of internet marketing which involve the promotion of the website and to improve ,increase their visibility in  search engine result pages and take top to the website in SERP through Paid advertising.In search engine marketing, We use paid tools and pay for advertising  for promotion of the website and to get better result and make more visible the website into search engine results page to generate the lead in business.Various Tools of Search Engine Marketing:
  • KEYWORD RESEARCH
  • WEB ANALYTICS
  • URL SHORTENER
  • GOOGLE ADWORDS
  • GOOGLE ADSENSE
  • GOOGLE DOUBLE CLICK AD EXCHANGE
KEYWORD RESEARCH:
Keyword Research is research in which we find suitable keyword for our website through which we take traffic on the website.We find the keywords on which search is more  and set for the webisite.In keyword research  we use various tools to kind out the keyword and find out many keyword and put into our content and on the websites and start working on it and start ads  on that keywords.Keyword research tools like

  • GOOGLE KEYWORD PLANNER
WEB ANALYTICS:
Web analytics  is analytics in which we analysis the website traffic and find out from which keyword is coming more traffic and on which keywords work is needed and web analytics tells about traffic ,traffic sources,location,behaviour  of visitor.

URL SHORTENER:
Url shortener is also an search engine marketing tool which is used to short the url .It converts the url into shortener and make attractive like in alpha and numeric for example http://amzn.to/2pAfBHl is an shortener url and means user can attract by watching it and click on it.

GOOGLE ADWORDS:

Google adwords is an search engine marketing tools which is used to create the ads and campaign .It is an services which is provided by Google.For playing ads ,we have to pay for it.In google adwords we can create ads and set the location which we want to target and which type of people see this ads.

GOOGLE ADSENSE:

Google adsense is service which is provided by Google.Google adsense advertise ads through adsense and the person which registered with adsense and advertise ads on their own site and google pay for it.

GOOGLE DOUBLE CLICKS ADS EXCHANGE:

Google Double click ads exchange is new service which is presently started in USA but not in India .In which user get paid on click on advertisement and the person which earn which have an account on Double Click ads exchange to increase click and visitors on the website

TECHNIQUES OF SEO | seo services in bathinda|punjab

  • Black Hat Technique
  • White Hat Technique
  • Grey Hat Technique

BLACK HAT TECHNIQUES:

Black Hat Techniques are techniques in which we can optimize our website by does not following the rules and break the rules and guidelines to  get instant result and to come in first in ranking and to get better result  various types of black hat Techniques:
Invisible Text
Cloaking
Doorway Pages
Keyword Stuffing 
Keyword Stemming

GREY HAT TECHNIQUES:

Grey Hat Techniques is techniques in which we optimize the website and perform activities on our website by following the rules and guidelines or by breaking the guidelines in  some activities  for getting the better result and SERP in google to get lead in Business  and to increase the  ranking in google.Through this activities it take some time to get result and to get ranking in Google.

WHITE HAT TECHNIQUES:

White Hat Techniques is techniques in which we optimize the website by following  the guidelines of SEO  and do all activities of SEO in the limits of SEO which is set.But  by white hat techniques we does not get instantly  result and its takes time to get better result.In Within White Hat Techniques we have to do all work in limit and in proper manner.

TYPE OF SEO | SEO IN BATHINDA | seo services in bathinda|punjab

TYPE OF SEO


  1. OFF PAGE SEO
  1. ON PAGE SEO

OFF PAGE SEO:

Off Page SEO is an type of SEO in which we perform various activities on  various webpages and on various website .Off page SEO activities is to perform the activities to create a links on  another website and to increase a backlink of our website and to promote the product,services and brand. nad to get easily ranking in a search engine like google and to increase PA,DA,SERP,PR. various activities which we performed in SEO is given below:
  • Search Engine Submission
  • Directory Submission
  • Bookmarking
  • Classified Submission
  • Article Submission
  • Blog Creation
  • Blog Commenting
  • Blog Posting
  • Quora Answering
  • Yahoo Answering
  • PDF Submission
  • PR Submission
  • PPT Submission
  • Video Optimization
  • Business Listing
  • Google Mapping
  • Forum Posting

ON PAGE SEO:

ON Page SEO is to optimize the web pages of own website to  get better result in search engine and become in top ten searching .In On Page SEO we optimize own website and check the content of our website  and some tools used to optimize the website to increase the traffic on our website ,to get lead in business and to promote the business,product and  to make  unique the content so that we should be first in ranking of search engine.Some of ON Page Activities are given below:

  • Title
  • Keyword
  • Description
  • Metatags
  • Keyword Research
  • Competitor Analysis
  • Content Creation
  • Content Optimization
  • Image Optimization
  • Video Optimization
  • Robots.txt file
  • Sitemap Creation
  • Invisible Text 
  • Doorway Pages
  • Cloaking
  • Keyword Stuffing
  • Keyword Stemming
  • Google Analytics
  • Web Master Tools
  • Keyword Planner
  • Small SEO Tools

7 Steps To improve Your SMO |SMO Services in Bathinda

  Seven Step to Promote in REAL SMO, which is: Reputation - build your reputation as a reliable qualified source Engagement - encour...