SEARCH ENGINE MARKETING:Search Engine Marketing is type of internet marketing which involve the promotion of the website and to improve ,increase their visibility in search engine result pages and take top to the website in SERP through Paid advertising.In search engine marketing, We use paid tools and pay for advertising for promotion of the website and to get better result and make more visible the website into search engine results page to generate the lead in business.Various Tools of Search Engine Marketing:
- KEYWORD RESEARCH
- WEB ANALYTICS
- URL SHORTENER
- GOOGLE ADWORDS
- GOOGLE ADSENSE
- GOOGLE DOUBLE CLICK AD EXCHANGE
Keyword Research is research in which we find suitable keyword for our website through which we take traffic on the website.We find the keywords on which search is more and set for the webisite.In keyword research we use various tools to kind out the keyword and find out many keyword and put into our content and on the websites and start working on it and start ads on that keywords.Keyword research tools like
- GOOGLE KEYWORD PLANNER
Web analytics is analytics in which we analysis the website traffic and find out from which keyword is coming more traffic and on which keywords work is needed and web analytics tells about traffic ,traffic sources,location,behaviour of visitor.
Url shortener is also an search engine marketing tool which is used to short the url .It converts the url into shortener and make attractive like in alpha and numeric for example http://amzn.to/2pAfBHl is an shortener url and means user can attract by watching it and click on it.
Google adwords is an search engine marketing tools which is used to create the ads and campaign .It is an services which is provided by Google.For playing ads ,we have to pay for it.In google adwords we can create ads and set the location which we want to target and which type of people see this ads.
Google adsense is service which is provided by Google.Google adsense advertise ads through adsense and the person which registered with adsense and advertise ads on their own site and google pay for it.
GOOGLE DOUBLE CLICKS ADS EXCHANGE:
Google Double click ads exchange is new service which is presently started in USA but not in India .In which user get paid on click on advertisement and the person which earn which have an account on Double Click ads exchange to increase click and visitors on the website